Don't get me wrong, I love my Starbucks, but don't you think you're going a little too far?
A 31 fluid ounces of sweetened beverage? 3 ounces shy of 1 liter? Is this really necessary? No, it's not. It's enabling gluttony. Why not just make the people walk out the door with 2 grandes or 4 shorts? They're the same thing!
I've always been a bit miffed by the fact that Starbucks doesn't list it's short beverage prices on the menu. I was right ticked off when I heard they were planning to take the talls off the menu as well. Marketers know full well that people order what they can see, do most people even know that they have a short option?
The problem here is twofold. Larger sizes come at larger prices. Only show people the larger sizes, and more often than not that's what they'll buy. Waistlines get larger and wallets get smaller.
I like the small coffee shop concept of Starbucks. Yes, the charm has taken a considerable hit during it's global hyper-expansion, but it's still there. Competing with McDonalds and 7-11? Come on Starbucks, I'm disappointed in you.